Author Archives: dearlyzamarketing

Lessons learned from sliding down the mountain Our family recently went on a weeklong ski trip to our favorite little village in Colorado. Matt and I have been going for years and would often sign up for ski school because we enjoy improving our technique. One trip we just happened to get paired with anContinue reading “Hazards Exist that are Not Marked.”

My 7 year old son loves baseball. So much so that he wanted to play baseball for his recent birthday party. Of course, we made it happen – in the freezing cold. Moms and dads vs the kiddos. One mom wasn’t interested in playing, so she was kind enough to take pictures and videos. AfterContinue reading “You scored!”

Recently, my sister-in-love and best friend of over 20 years asked me to create a short, casual video for her class about grit. She is a middle school English teacher and likes to keep the assignments interesting. She normally has her students ask their friends and adults in their lives for examples, but this yearContinue reading “Grit”

The importance of using proper grammar cannot be overstated. If you’re data sheets have mistakes, THAT is what people will notice. <- see what I mean! (You’re should be your!) It is always a good idea to have someone else review anything you plan to publish, ideally someone who understands grammar. I love to reviewContinue reading “Grammar is serious business”

As you begin creating content, there are basic concepts about your company that you will need to know and understand.  What is your mission? What is your vision?What does your company do?What are your differentiators?Who is your target market? Sometimes the answer to these questions can be difficult to simply define. Sometimes, easy. Often, you knowContinue reading “Getting Started”